Most visitors naturally know that they can scroll down for more information, so don’t be afraid to add more thorough descriptions down where they will be discreetly hidden. Take into account what key info needs to be shown above the fold within the visitors’ direct line of vision, and what can be put below the fold. The info you do put front and center should be easily scannable – good landing page copy uses bullet points to explain details when possible. Too much info can overwhelm visitors, so keep it simple and provide only the essential information that will guide visitors down the funnel. A good landing page provides all the necessary information needed to encourage visitors to convert, but nothing extra. There are many different button attributes you should test to ensure a good landing page – test color, placement, and size to discover the most effective landing page layout.īe sure to maintain a clean page with obvious, natural navigation and no distractions (such as pop ups). Certain button colors such as red or green are said to increase landing page conversions, but above all make sure that there is a strong contrast between your button color and your background. The primary goal of your landing page should be to make it as easy as possible for a visitor to convert, so it is important that all elements of your page work towards the conversion objective, whether it being filling out a form, making a purchase, signing up for a newsletter, or downloading an ebook.Īn effective landing page design makes smart use of color and eye-catching images. The look, feel, and overall structure of your page design will have a huge impact on the effectiveness of your landing page and how well it drives conversions. Learn how you can create a winning landing page with these nine simple landing page tips. A good, persuasive landing page grabs the attention of visitors and compels them to complete a conversion.
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